While searching for a definition of the term keyword I noticed something right away. It is difficult to find just a definition without also being surrounded with offers to help you with keyword research for a fee. I will talk a little more about this barrage of keyword products and services and why this is taking place a little later in this posts but for now let me give you some definitions.
Keywords (aka Meta Keywords) Keywords are a list of words and phrases that help search engines index your website, they are part of the hidden HTML code called Meta tags. Do you notice something in the above description? In defining the term keywords the term Meta tags is introduced as well as something called HTML. If you are new to doing business on the internet you will find that it does not take long for you to become confused. Let us see if we can define keywords without introducing more confusing terms: Keywords are words that may be used by viewers searching for information. Keywords can be purchased from search engine companies so that an appropriate ad banner may be displayed when a viewer searches on a particular word. This definition is making reference to something known as Pay Per Click that involves search engine companies and purchasing keywords from them. If you decide to do PPC (you will see this abbreviation used instead of the longer term) you will find that Google is the big honcho. But let us get back to our definition, here is one I found over at Wikipedia: Generally refers to any word or phrase the user might search for in order to find a Web site or a page. Each variation of a keyword, such as the plural form of the word, is treated like a separate keyword. Phrases (ie, a string of multiple keywords) is generally used interchangeably. Are you noticing a pattern? You and I can search for and find definitions for the term Keywords for quite a long time and still not make any money. The bottom line is that you need a product or service to sell and you need to know how to effectively market on the internet so that people buy from you so you can make money. I recently heard about someone who made over two millions dollars selling other peoples products and services. This is known as affiliate marketing. Affiliate Elite is a major resource for someone who desires to enter affiliate marketing. The point is that you do not even need your own products or services to make big money on the internet. There is a dish that I like to make from time to time called Shrimp Scampi. There are various ingredients that I use when making it but the main ingredient is Shrimp. You cannot make Shrimp Scampi without Shrimp. It is the main ingredient. You will find that Keywords are the main ingredient in internet marketing. It is possible to spend way too much time on keyword research. Keyword Elite is one of the components in the success system I am using and recommending; it is a great way to get started in this whole process. I mentioned Meta-tags in the first definition and I do not want to leave you hanging so here is a definition: Meta-tags (aka Meta data or description) Meta tags are the hidden HTML tags that some* search engines use to index, rank, and display information about your website in search results. All search engines are different, and most use some combination of tags and content to place your site. Meta Description
The meta-description tag is a hidden HTML tag that allows some search engines to display a description of your site in search results. SEO Elite addresses this issue and more. SEO stands for Search Engine Optimization and this is what the product is all about. Here is the process: 1. Keyword research related to whatever product or service you will focus upon. 2. SEO for the websites you put online. 3. Affiliate Marketing as a way to make money. Stay tuned!
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Jim Collier
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